Marketing Management Information
Systems Sigma
MMISΣ™ (pronounced 'Mize') is a Decision Support System developed in response to a rapidly changing marketplace. The evolution of Customer Satisfaction has become a driving force in the need for timely, reliable, and relevant information. With stiff competition for consumer dollars, it is vital that the front line employees, specifically on-site managers, have actionable information.
Based on the "6 Sigma" principles, MMISΣ™ allows managers to instantaneously access customer satisfaction information. Showing "means" and deviations from perfection rather than utilizing box score information, managers are able to focus on areas that need improvement as opposed to exerting effort in areas that are at or near perfect. This robust system is highly customizable and can be applied on a local, regional, district, corporate, and/or global level.
MMISΣ™, regardless of the company focus (retailing, restaurants, service, auto, or healthcare), is a forward thinking system that aids in the ability to empower managers.
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Mini - MMISΣ™
Designed with the small business owner in mind, Mini - MMISΣ™ is a web-based system structured and priced for data analysis among fewer respondents.
Customer satisfaction is the key to success. Getting customers to tell a company what's good about their products or services, and where they need improvement, ensures that the business measures up to clientele expectations. Developing a plan to allocate resources that deliver unparalleled service requires immediate feed-back from customers. This is accomplished by using data customers create through a simple uncomplicated survey. The data is the listening system. A portal, specifically for your company, accumulates data about the customer and makes their comments immediately actionable.
Mini - MMISΣ™ is an excellent system for gathering e-mail addresses as well as responding to complaints. The customer has the option of remaining anonymous or having the company contact them. In addition, thank-you coupons can be attached to the end of the survey.